VR Is Dead (Again!)… No, Wait… Hang On… What About Enterprise VR?

VR Is Dead (Again!)… No, Wait… Hang On… What About Enterprise VR?

With some large enterprises using virtual reality training for health and safety, the savings by avoiding serious accidents can be huge, quickly outweighing the cost of headsets or content creation.

AppliedVR raises $29M as it seeks FDA clearance of VR system for pain treatment

AppliedVR raises $29M as it seeks FDA clearance of VR system for pain treatment

Founded in 2013, the Los Angeles-based startup is developing a digital therapeutic to treat chronic pain using VR.“We’re big believers in the potential for digital therapeutics to transform outcomes for patients with challenging conditions, and we have been closely evaluating the market for solutions for some time,” Jon Lim, a partner at F-Prime Capital, said in a news release.

Arts and Culture's Virtual Survival Story: The Show Must Go On

Arts and Culture's Virtual Survival Story: The Show Must Go On

"It is something that we were forced to learn by necessity," Ed Kirchdoerffer, general manager of the Mayo Performing Arts Center, told the E-Commerce Times of the organization's virtual programming.

Showtime VR — Oculus Quest & Quest 2 — O Deals

Showtime VR — Oculus Quest & Quest 2 — O Deals

The solution includes a 360 player which is installed on the headset and is able to play 360 and 180 degrees videos (2D and 3D) and 360 graphics and photos (panoramas) up to 8192x4096px as a slideshow.The controller application is installed on a tablet or PC/Mac. The content can be played synchronically on all headsets or asynchronically.

How Will VR and AR Change Marketing In 2021 (And Beyond)?

How Will VR and AR Change Marketing In 2021 (And Beyond)?

No longer being able to usefully display its products live, it opted to build a virtual showroom: since it couldn’t hold the event, it created a piece of online marketing content that could replace it.

How to Build an SEO Strategy for 2021

How to Build an SEO Strategy for 2021

Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton and the SEO Tools and Analytics course at University of California San Diego.

Microsoft is the First Major Tech Company to Host a VR Keynote, and it Went Down Without a Hitch

Microsoft is the First Major Tech Company to Host a VR Keynote, and it Went Down Without a Hitch

Last week, Microsoft took the next step toward one possible future of the tech keynote when it delivered the opening presentation to its Ignite 2021 developer conference fully in virtual reality.

Getting Started With VR Training Is Easier Than You Think

Getting Started With VR Training Is Easier Than You Think

In reality, integrating a VR element in corporate training strategies isn’t that different from any other style of learning.If a custom solution isn’t required, one of these off-the-shelf courses is a great way to test out the concept of VR training.

Rural America Is the Next E-Commerce Frontier

Rural America Is the Next E-Commerce Frontier

Rural grocery stores need to offer ordering and delivery comparable to companies like Amazon/Whole Foods and Instacart.The prevalence of free shipping to consumers and the need to price items the same online and in stores typically leaves retailers bearing this additional cost," he told the E-Commerce Times.

Apple's M1 ARM Pivot: A Step Into the Reality Distortion Field

Apple's M1 ARM Pivot: A Step Into the Reality Distortion Field

Just "trust us," this processor optimized for smartphones is magically better than processors designed to run PCs. Apple also left out essential elements like application support, developer backing (which appears light), and even how much longer they will continue to support their x86 offerings which appear to be suddenly obsolete.

5 Ways Virtual Reality Technology Will Improve Business Meetings

5 Ways Virtual Reality Technology Will Improve Business Meetings

Despite the economic fallout and disruption due to the COVID-19 outbreak, the clients, partners, and employees of organizations using virtual reality may experience a rather seamless transition towards remote collaboration.Now let’s take a look at how virtual reality technology will help improve your business meetings:.

Social Media Companies Top Data Grabber List

Social Media Companies Top Data Grabber List

One reason social media platforms collect so much data is that consumers allow a lot of their data to be collected, observed Liz Miller, vice president and a principal analyst at Constellation Research.

Kevin Williams: LBVR is not dead, it is rising again

Kevin Williams: LBVR is not dead, it is rising again

The LBE VR industry has been following guidelines since we first deployed VR headsets in public entertainment back in the ’90s , but the reality for the post-COVID outbreak market has been magnified as all cleaning and hygiene are in the public space.

Virtual Travel Marketing's Cure for Wanderlust

Virtual Travel Marketing's Cure for Wanderlust

Virtual travel marketing can offer a close-to-reality experience, inspiring people to learn about destinations, dream about journeys, and eventually book trips.For a virtual travel marketing campaign to be successful, it needs to engage people as much or more than would an actual trip.

Consumers Expect More From Brands to Earn Loyalty

Consumers Expect More From Brands to Earn Loyalty

Formation, a company using artificial intelligence to drive loyalty programs for brands like Starbucks and United Airlines, released a report on Wednesday with data that shows that the more personalization tactics a brand uses, the more loyal a consumer is to that brand.

How XpertVR Is Changing the Face of Traditional Research With Virtual Reality

How XpertVR Is Changing the Face of Traditional Research With Virtual Reality

XpertVR uses immersive solutions to simulate stores, retailers, and many other user experiences, without having to build physical assets.From consumer behavior research to product A/B testing, the startup can create a variety of simulations to fit the needs of their clients.

Tech Job Market Hot for the Near Future

Tech Job Market Hot for the Near Future

Austin, Tx., Atlanta, Ga., and Raleigh, N.C., are the top three cities that will see the greatest number of postings for high-tech jobs that are in demand for the next three to five years, Stewart said.

Applying AI to Bring a 'Better You' to Video Meetings

Applying AI to Bring a 'Better You' to Video Meetings

Last week, Qualcomm, Intel, and Nvidia may have showcased the way to do this by focusing much of their new offerings on making you look better; and looking better, because it's connected to status, could be an excellent foundation for driving demand.

25-Year Anniversary: How Windows 95 Forever Changed Personal Computing

25-Year Anniversary: How Windows 95 Forever Changed Personal Computing

From the standpoint of lines and demand, nothing that preceded the product even came close, and even after the launch, only Apple has been able to drive the same level of excitement -- but not for an operating system, only for complete hardware.

Is Virtual Reality The Next Big Break For B2B?

Is Virtual Reality The Next Big Break For B2B?

While most virtual reality applications would find a home in the consumer market, such as gaming or media consumption, there are individual companies in the B2B segment that have been using it to promote their products.

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

With order online and pick up in-store options gaining importance during the pandemic, it is pivotal for retailers to have a strong omnichannel strategy with a single view of inventory in order to capitalize on changing consumer shopping trends and prepare for the earlier shopping season," explained Sularia.

Virtual Reality Check

Virtual Reality Check

Peixe says he ran into some problems during the six months in 2019 that he spent creating the game on Quill, a VR illustration platform (and still working full-time at Disney)—like, “how to keep the audience looking at the right place at the right moment”—but he worked through them, and it wasn’t long before the VR developer Oculus took notice of his work.

The Critical Nature of Qualcomm's Appellate Court Win

The Critical Nature of Qualcomm's Appellate Court Win

This capability allows a small company like OnePlus (that manufactures the phone I currently carry) to compete with a much larger company like Apple -- and build an arguably better product.

Wuchi online

Wuchi online

By the time I send out applications, I want to feel fairly confident in every area -- I say fairly, because I don’t think it’s reasonable to be completely prepared in all of these areas (especially with how varied the interview process still is from company to company for different XR roles).

5G Rollout Includes Challenges to Supply Chain, WFH Value

5G Rollout Includes Challenges to Supply Chain, WFH Value

Najeeb, Digital Marketing Analyst at Fingent, an enterprise software development company headquartered in White Plains, N.Y. But like anything new in the electronics world, the innovative higher-speed technology is much more complex when it comes to security concerns, he warned.

Panic Buying Sparks New E-Tail Strategies

Panic Buying Sparks New E-Tail Strategies

Scrum50 recently teamed up with and snack company Mondelēz in a presentation sponsored by Salsify in a Digital Virtual Shelf Summit that discussed new trends in e-commerce bundling and how brands can make strategic changes today that will continue to capture new customers tomorrow.

Why VR providers are pinning their hopes on profiting from ‘Zoom fatigue’

Why VR providers are pinning their hopes on profiting from ‘Zoom fatigue’

The company has launched its new software platform, AfterNow Prez Remote, in private beta.In May the company partnered up with headset manufacturer Varjo, to both bolster enterprise usability of VR and provide a better user experience for remote working.

Is Reality Already Becoming Virtual or Augmented?

Is Reality Already Becoming Virtual or Augmented?

Instead of providing a fully immersive virtual experience, Augmented Reality enhances the real world with images, text, and other virtual information through devices such as head displays, smartphones, tablets, smart lenses, and AR glasses.

Will Apple's AR Glasses Be Ready for Spring 2021 Debut?

Will Apple's AR Glasses Be Ready for Spring 2021 Debut?

Most smart devices depend on a smartphone, at least for initial setup, said Julie Ask, principal analyst at Forrester Research, a market research company headquartered in Cambridge, Massachusetts.

Apple Gingerly Sets More Stores to Reopen

Apple Gingerly Sets More Stores to Reopen

"Our commitment is to only move forward with a reopening once we're confident we can safely return to serving customers from our stores," Apple Senior Vice President of Retail Deirdre O'Brien wrote in an open letter to company's customers.