In this rapidly evolving world, new innovations are changing the way we relate to each other, including the way we access and experience intimacy. Since virtual is far more immersive, future applications are bound to enhance human experiences or present new avenues for exploration.
Beck Besecker, co-founder and CEO of Marxent, says: “With Macy’s VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time. See Your Space IRL is another interesting addition of AR furniture experience offered by the departmental store chain.
The retail giant has already selected 69 stores across the US which will offer customer interactive and immersive shopping experiences starting with November this year. Another immersive technology feature added by Macy’s in 50 stores across the US is a holographic mirror which allows customers to try on over 250 beauty products.