There is hardly an industry that has taken AR more readily than furniture retail and design. The initial Marxent Cloud 3D Room Designer changed the game for retailers and shoppers alike. Building on this success, the new VR 3D Room Designer adds the novel Photo to FloorplanTM feature. Marxent delivers the 2.0 version of its tool enabling the VR visualization of furniture prior to buying decisions.
While you were sleeping, VR grew up’ claims Marxent CEO and Co-Founder Beck Besecker, Today its influence spreads across niches also finding expression in marketing and design. Marxent’s new VR 3D Room Designer combines the two into a highly functional system of virtual retail showroom. The patent pending Photo to FloorplanTM feature prompt potential buyers to set up their room, and then see in Virtual Reality how a new piece of woodwork fits in. 3D Room Designer 2.0 version also comes with multiple performance improvements to the original formula. It is already in full swing with the number of retailers, the likes of Macy’s and American Woodmark among them.
‘Shopping from photos has proven to be a much better reflection of how customers want to shop’. ‘We’re taking it a step further’ Besecker admits the power to the VR visualization in furniture retail. And true enough, it is effortless yet highly functional. Shoppers will appreciate the fact that they are getting a realistic viewing of their kitchen or cabinet, with no waiting in line or anything more complex that clicking the ideas into a program. And the average 3D Room Design session doesn’t take more than 20 minutes, with much higher sale conversion rates. ‘All beauty, no waiting’ punctuates Besecker.
The VFX-1. We can’t do a list about the history of Virtual Reality and not include the VFX-1. Released in the middle of the 1990s, the VFX-1 system was one of the most capable virtual reality headsets released on the market at the time. With stereoscopic 3D, multi-axis head movement detection and rotation, and the ability to play games that were not truly supported by the system, the VFX-1 was the true Virtual Reality deal at the time. Furthermore, their price tag was relatively cheap compared to other products on the market, coming at a mere $600. However, the VFX-1 was too advanced of a technology and it didn’t really take off. Later on, the company Vuzix that made the glasses was bought by Forte Technologies, which released a more expensive VFX 3D version, but it also didn’t manage to achieve huge success.
3D VR Room Designer is a VR extension of Pinterest, Houzz, and Snapchat idea of photo e-commerce. Users can see a catalogue image that they find particularly favorable. Tapping the image of a desired item, they transfer its 3D model into a pre-arranged floorplan of their room. After the 3D designing bit is over, users can transport into a 360 VR model of their room. The number of items they can add into Photo to FloorplanTM is not capped, though 27 is the current highest number. It is the future of furniture commerce no doubt.
3D VR Room Designer creates personalized showrooms to help buyers make a proper and more informed decisions. Numbers show that the Photo to FloorplanTM feature inclusion increased engagement in terms of time spent. Twice as much time, to be precise, is the PtF to digital catalog time engagement. Other numbers suggest that returns have dropped by a whopping 80%, while average basket also marks a significant increase of 50%.
‘It’s changing the retail footprint’ Besecker opens up on VR. As far as retailing goes, Virtual Reality is overgrowing physical limitations to personalized presentation . It makes the isles endless, and the showrooms unequivocally personal. Given the fact, it is safe to assume that 3D VR Room Designer will be a huge hit with the shoppers and sale associates. It simply cannot help but to.
The year 1990’s saw huge developments in the virtual reality technology with the rise of arcade games. The Virtuality Group was the cutting edge of virtual reality, and launched a wide variety of arcade games and machines that let the players immerse themselves into amazing 3D visual experiences.