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VR and AR – Why Event Organizers Should Care

Virtual reality and augmented reality already see various adoption rates across many industries. These immersive technologies allow professionals to push the barrier of the physical world and bring their theoretical ideas to life. From healthcare to building and military training, VR and AR are disrupting industries. Also, they transform the way people work with each other and with abstract concepts.

New Possibilities for Engaging Events

Augmented reality and virtual reality are making their presence known in the event planning industry, as well. From the simplest interactive experiences to complex installations, event planners spice up their work with latest technologies. The purpose of these new additions: to increase the number of attendants, boost sales and take brand awareness to new heights.

Although there are no boundaries in what one can do with augmented and virtual reality in terms of content creation, the event planning industry is already drawing some general adoption lines. We are not talking about dos and don’ts here, but more about a set of best practices. They are meant to ensure the complete success of the event and a memorable experience for all the participants.

Here are just a few examples of how VR and AR can help event planners:

1. Virtual Reality Speeds Up the Venue Selection Process

Facebook is estimated to have more than 400 employees working on developing VR. Other companies known to have VR in development include Samsung, Sony, Microsoft, Amazon, Apple, and Google.

What do a wedding and a business conference have in common? They both need a venue where the participants will assemble. As any event planner knows, the event selection phase can take a lot of time and is riddled with pitfalls. At the last moment, an unexpected feature or condition springs to attention, when you are about to close the deal.

With the help of virtual reality tours, event planners and their clients can explore each venue from the comfort of an office. They can take a close look at the layout of the venue, the possibilities it offers in terms of table arrangement, speaker podium, etc. This is more comfortable and less time consuming than going in person to visit each of the proposed venues.

2. Augmented Reality Keeps Visitors Engaged

Augmented reality is easier to implement in large scale events than virtual reality. For one, it is not as isolating as VR. People don’t need to wear a headset and become completely torn off from the real world. Instead, using their smartphones, they can discover interactive experiences, extra information on products or hunt for clues in gamified promotional activities.

3. Bring Your Event Closer to Distant Audiences with Virtual Reality

As much as they would want to, not every interested person can attend an event. Distance, time and money constraints limit people’s possibility to travel and participate in an event they care about.

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Thanks to virtual reality, they can experience that event as if they were there. 360-degree videos and live VR broadcasts helped many important events, such as the 2018 Winter Olympics, become accessible to global audiences.

4. Virtual Reality Brings the Production Facility Before the Audience

Product launches are exciting events where companies want to impress potential customers with the special benefits and features of their latest creation. When it comes to complex products like cars, industrial machinery, etc., many companies feature a behind-the-scenes film, documenting the product journey. From theoretical idea to the assembly line, this type of film wants to promote the high quality and attention to details given in manufacturing the product.

With virtual reality, companies can now take their audience within the production facility and allow them to explore every step in the manufacturing and assembly of the product. This is the closest a company can bring its customers to its mission and values, embodied in their work procedures.

5. Augmented Reality Spices Up Trade Fair Stands

Trade fairs are usually very crowded and each exhibitor has a limited area allotted. They can only display a limited number of products and a brief description of their characteristics. However, AR markers and QR codes can expand the physical space into a holographic one, on the visitors’ mobile screens.

The VR Bandwagon. With hundreds upon thousands of people wanting to get their hands on a VR device that was still in development, huge companies, including giants like HTC and Steam, Google, Lionsgate and Samsung, among others, started heavily investing in virtual reality technologies and experiences.

Thus, they can discover the full range of a specific product line. Or they can get detailed information about the product, such as media gallery of posters, videos and interactive games which will increase brand recognition.

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