“An out-of-home multiplayer virtual reality game is an exciting way to put fans right into the middle of the larger-than-life action associated with the TRANSFORMERS franchise,” says Casey Collins, GM & SVP of Entertainment and Licensing at Hasbro, in an official release. “Now anyone can become the heroic Autobots Optimus Prime or Bumblebee, or unleash their inner Decepticon by stepping into the role of Megatron or Soundwave for a massively fun battle on the epic scale fans have come to expect.”
“There are generations of fans who will now be able to experience actually becoming one of the huge TRANSFORMERS bots,” adds Vander Caballero, CEO of Minority Media. “Minority Media and Hasbro have come together to craft a heart-pounding player versus player battle – a truly fun and immersive TRANSFORMERS adventure that delivers the awe-inspiring thrill of being and seeing building-sized TRANSFORMERS robots as you chase and fight your way through this game.”Transformers: VR Battle Arena will be available to try from November 9th to the 22nd at this year’s IAAPA Expo in Orlando, Florida (booth #3088). Hasbro and Minority will be providing ongoing support for VR Battle Arena in the form of new characters, different play modes — including team-based competitions — different environments, additional power-ups, and a variety of improved weaponry. Hasbro has confirmed that VR Battle Arena will eventually be made available to location-based entertainment providers interested in featuring the experience at their arcades.
Virtual reality is being used in health care. It allows medical students to practice dangerous procedures and gain experience without actually operating on a human. It can also help surgeons determine the best point of entry for surgeries.
“VR is getting traction and becoming more ubiquitous in out of home entertainment locations, but until now the big brand experiences have only been offered in tourist venues and big cities as standalone destinations,” says Michael Zaidan, VP Business Development and Sales at Minority Media. “We are excited to bring a blockbuster brand like TRANSFORMERS to locations everywhere so fans can have a chance to enjoy this incredible experience in their hometown.”For more information check out WeAreMinority.com.
Feature Image Credit: Hasbro, Minority Media
It’s not all going to be plastic. Today, virtually everyone loves everything about VR, which accounts for the magnitude of its success. But the technology continues to evolve at a breakneck speed. One focus of technological advances related to VR is the engineering and design of the headset. Expectedly, there are ultra high-tech and complicatedly designed headsets out there. But some tech wizards have taken it one step further, thereby making it way more accessible to everyone. Now, there are tutorials about making VR headsets out of pieces of cardboard. Not only has this opened a plethora of possibilities for VR, it has gotten people to think in creative ways to upsize their experiences.