VR 360 is a news, analysis and opinion site devoted to virtual reality technology, promoting thought leadership from leading brands and platforms and collaborating with industry bloggers to deliver insight, reviews and strategy for all aspects of the ecosystem, from developers to CIOs.
Spread the love
When it comes to marketing, AR allows brands to provide unique and immersive digital experiences that significantly attract consumers.For instance, international apparel firm VF Corp has opened a new retail space (Axtell Soho) in London to demonstrate how it is using technology to bring the stories of its brands to life. One of the key features at this retail space is avatar-based virtual mannequins that highlight several seasonal looks in 3D. Visitors can use touchscreen displays to view products in different scenarios. In 2019, British online fashion retailer ASOS introduced an experimental AR feature called Virtual Catwalk, which is designed to help app users visualise 100 ASOS Design products. The same year Manchester City FC integrated AR into its stadium visitor experience, introducing an immersive tour in celebration of its 125th birthday. Visitors of the tour were able to use AR to ‘sit next to’ and ‘interact’ with Manchester City manager, Pep Guardiola, at the top table of a press conference. Last month , NexTech and Californian enterprise video solutions provider Jolokia collaborated to combine their individual expertise in their respective domains. NexTech will combine its skills with Jolokia’s secure, cognitive, and interactive video platform to expand its reach into the learning and development industry. Interested in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, Cyber Security & Cloud Expo and 5G Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.
Leave a comment
As corporate meetings and events are happening online these days by medium of web conferencing tools, NexTech has developed a technique to incorporate 3D photo realistic holograms of people and products these virtual events via its ARitize App. Pete Mastin, CEO of Jolokia, saids, “With the integration of NexTech’s augmented reality holograms, our Inferno platform is well positioned as the world's most advanced Video Learning Experience Platform.