The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.
About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.
VR-influenced furniture sales have rose more than 60%, if compared to non-VR furniture sales that have decreased less than 2% in the country. With the help of VR, customers are able to visualise their spaces and add multiple furnishings without any hassle. Moreover, the VR project also allows Macy’s to offer a complete range of furniture in extreme smaller space.
Beck Besecker, co-founder and CEO of Marxent, says: “With Macy’s VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time. Macy’s VR for furniture is an easy to use application and consumers have a huge selection to choose from. The technology decreases return rates and VR gives customers a real omnichannel experience.”
See Your Space IRL is another interesting addition of AR furniture experience offered by the departmental store chain. This application is now available on the Macy’s mobile app for iOS, and will be available on the Macy’s app for Android in 2019.
The First Attempt at a VR Experience – The Sensorama. In the 1950s, a cinematographer by the name of Morton Heilig came up with a unique concept he later developed, known as the Sensorama. Featuring an arcade-style theater cabinet, the sensorama was aimed at stimulating a person’s senses. It featured a stereoscopic 3D display, fans and smell generators, stereo speakers, as well as a vibrating chair. The idea of the Sensorama was to fully immerse a person into a film-like experience. Heilig also went on to create as much as six short movies for his device.
A study earlier this month , involving 2,000 shoppers, conducted by Censuswide and Klama, revealed that four in five respondents are not interested in evolving technologies like AR and VR. It suggested that marketers are inclined to tick the shiny-new-tech box despite it not exactly chiming with customers’ wants and needs.
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