The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.
About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.
VR-influenced furniture sales have rose more than 60%, if compared to non-VR furniture sales that have decreased less than 2% in the country. With the help of VR, customers are able to visualise their spaces and add multiple furnishings without any hassle. Moreover, the VR project also allows Macy’s to offer a complete range of furniture in extreme smaller space.
Beck Besecker, co-founder and CEO of Marxent, says: “With Macy’s VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time. Macy’s VR for furniture is an easy to use application and consumers have a huge selection to choose from. The technology decreases return rates and VR gives customers a real omnichannel experience.”
See Your Space IRL is another interesting addition of AR furniture experience offered by the departmental store chain. This application is now available on the Macy’s mobile app for iOS, and will be available on the Macy’s app for Android in 2019.
Its not just about the fun and games. Other than providing action-packed, fun-filled entertainment for the entire family, VR plays a big role to help humanity as developers use it to help those in need in ways that were unimaginable 20 years ago. Some use it to cure phantom pain among amputee victims, while others rely on VR to provide therapy for soldiers suffering from post-traumatic stress disorder. VR has also been proven to help children with autism by teaching them social cues and real world lessons. It is being used as a practice board for surgical students before they make the first cut. There is even a VR content targeted at young adults that simulates their physical condition when they get to their 60s, and thus encourages them to save for the future.
A study earlier this month , involving 2,000 shoppers, conducted by Censuswide and Klama, revealed that four in five respondents are not interested in evolving technologies like AR and VR. It suggested that marketers are inclined to tick the shiny-new-tech box despite it not exactly chiming with customers’ wants and needs.
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