There have been numerous indications of just how perfect a match VR makes with furniture retail. And indeed, seeing a 3D presentation of a personalized 2D floorplan quickly won over the crowd. Today’s big news is Macy’s , who is riding the VR wave with a huge VR headset rollout in stores around the country.
Macy’s looks to take the lead in VR furniture shopping space. To do this, the company has rightly recognized Marxent’s 3D Room Designer as a game-changer within the industry. Teaming up, both companies are trying be at the forefront of new retail buying format resting on the ultimate VR personalized experience whereby customers can design the desired room and see it acted out in Virtual Reality. The partnership blossoms into some 70 VR installations, with another 20 expected to roll out by end of the year.
What the partnership means to customers is clear. They will utilize the Marxent’s patented Photo to Floorplantm feature to set up a 2D model of their living space, and see what it would look like in real-time (Virtual) Reality with a new piece of furniture added. It is the visualization made more visual, and a lot more personalized too. We are having a hard time imagining the technology not making it into all the furniture retail stores. It is that intuitive as far as business goes, and Macy’s pulled a good one.
The Virtuality Group Arcade Machine Experiences. The 1990s saw huge developments in virtual reality. With the rise of the arcades and arcade games, it was only a matter of time, before developers started coming up with new and exciting concepts and ideas. A company known as The Virtuality Group was at the cutting edge of virtual reality, launching a wide range of arcade games and machines that let either one or a couple of players immerse themselves into amazing 3D visual experiences. This happened in 1991, a year before the movie The Lawnmower Man further introduced the Virtual Reality concept to a wider audience of people.
Virtual Reality is a win-win situation for both the customers and the retailer. ‘VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch’, says no less than the company president Hai Lawton. And he has the numbers to back him up. Namely, since the pilot rollout in three stores, compared to regular, the VR-induced sales have risen for a whopping 60%. The difference is acute with the returns too, which now account for less than 2%. The word ‘practical’ comes up, too, when we consider the drastic reduction of space that VR furniture shopping allows for.
The Macy’s VR furniture shopping experience is entirely dependent on Marxent’s new version of 3D Room Designer. The company’s, turns out, industry-defining idea adds one on the customer favorite shopping from photos. It leaves little to the imagination and as a result increases the sale conversion rate by a mile.
That’s not the end of novelties with Macy’s however. The additional feature called See Your Space IRL lets customers place AR furniture models inside their living spaces. The feature is available on iOS as part of Macy’s app for iPhone 7 or newer. Coupled with nearly a hundred VR installations, the Macy’s commerce experience seems complete.
The start-up company Oculus Rift kickstarted the industry of virtual reality again with the release of a Kickstarter project for their Oculus Rift virtual reality goggles, in the year 2010.
‘Macy’s is constantly looking for ways to bring excitement and fresh experiences to our customers’. VR furniture shopping is no news really. It is the scale at which Macy’s decides to operate that counts here. Seeing the pilot project work, no doubt other furniture retailers, IKEA being a prime example , will follow the lead.