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How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their web browser. VusionVR Inc., a Toronto-based VR production house, has designed the 360° virtual tour for this modern café.

By embracing virtual reality, the Slanted Door aims to congregate global art lovers to one place to witness the fresh new perspectives of the Canadian city’s art scene. Its mission is to help the local emerging talent gain exposure and sell their art work.

Back in May, this publication previously reported on Sotheby's International Realty Affiliates, which rolled out its AR app on the Apple iOS platform for iPad and iPhone users. The Curate by Sotheby's International Realty app was made available for download from the Google Play store. The AR app allows homebuyers to enter a simulated home and virtually furnish and decorate their homes before they make their mind to purchase one.

Nintendo’s Virtual Boy 3D Gaming Console. Similar to SEGA, Nintendo also had the vision of putting out a Virtual Reality headset for the gaming market. They even went as far as putting a VR headset on the market, but unfortunately it didn’t make it far. Released in the mid 1990s and known as the Virtual Boy, the device was a 3D gaming console that had a 3D viewing system rigged out to look like virtual reality. While it was way cheaper than the other options on the market at the time, the device also didn’t manage to truly spark the VR movement, simply because it lacked head-tracking and quality graphics and only offered stereoscopic 3D display.

Sotheby's has collaborated with online luxury furniture marketplace Viyet to introduce shoppable, custom-created AR scenes within the AR app.

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