The characters of Hotel Transylvania 3 cartoon movies will leap into action in a new AR/VR interactive book created by Quantum Storey in partnership with Sony Pictures Home Entertainment. Sony Pictures used the VR Studio™ developed by Quantum Storey to create an activity book that encourages readers to join the animated characters in various entertaining adventures via augmented and virtual reality.
A New Way to Experience Hotel Transylvania 3 World: AR/VR Interactive Book
Speaking of this project, the Senior Vice President of Digital Distribution at Sony Pictures Entertainment, Pete Wood, said :
With this new product platform, consumers now have the ability to ‘step inside’ and interact with scenes from the film for a deeper, immersive 360° VR experience. After seeing the capability of Quantum Storey’s extended reality platform with their Operation YOU® VR Book series, we are thrilled to bring this new product category to market combining the immersive world of VR & AR with physical books and for the first time putting consumers inside the world of Hotel Transylvania.
The innovative technology used for creating this AR/VR interactive book was created by Quantum Storey – the first company that developed a virtual reality book. The blend of print and new technologies is embodied in VR Studio™ – the platform made available to Sony Pictures for this collaboration.
The VFX-1. We can’t do a list about the history of Virtual Reality and not include the VFX-1. Released in the middle of the 1990s, the VFX-1 system was one of the most capable virtual reality headsets released on the market at the time. With stereoscopic 3D, multi-axis head movement detection and rotation, and the ability to play games that were not truly supported by the system, the VFX-1 was the true Virtual Reality deal at the time. Furthermore, their price tag was relatively cheap compared to other products on the market, coming at a mere $600. However, the VFX-1 was too advanced of a technology and it didn’t really take off. Later on, the company Vuzix that made the glasses was bought by Forte Technologies, which released a more expensive VFX 3D version, but it also didn’t manage to achieve huge success.
The co-founder and Chair of Quantum Storey, J.M. Haines, shared his opinion of the Hotel Transylvania AR/VR interactive book project: “Sony Pictures is an ideal launch partner for us – in addition to being a leader in creating world-class content with a rich library of titles, they have long been at the cutting edge of technology. Working with them on this collaboration has enabled us to see first-hand their passion for delivering incredible new experiences to customers.”
Blurring the Lines between Print and Immersive Experiences
The AR/VR interactive book developed by Quantum Storey and Sony Pictures aims to change the way people experience entertainment.
Beloved characters leap out of the screen and out of traditional book pages and encourage consumers to interact with them, to experience adventures and games in an immersive environment that encourages building loyalty towards the characters and, ultimately, towards the producer.
This may be a new paradigm shift for entertainment companies. In a world of Netflix and Kindle, the sale of physical products – DVDs, Blu-rays, books and comic magazines – is declining. By adding the excitement of AR/VR interactions to physical products, consumers will find a new reason to continue purchasing them.
Virtual Reality Conventions Are A Hit. Among the biggest reasons behind the rising popularity of virtual reality are the tech conventions. These are the venues where people might first learn about virtual reality and where the first time users experience it as well. The others go to not miss out on the latest. Some of the conventions are becoming really popular and ticket prices are skyrocketing. Companies that produce virtual reality headsets are using the conventions to build some hype for their upcoming products for users.
The Hotel Transylvania 3 package containing the AR/VR interactive book is already available for purchase exclusively at Walmart stores across the US at a retail price of $27.96.