“We’re very happy to collaborate with ILMxLAB again on Star Wars: Tales from the Galaxy’s Edge,” says Facebook VP of Content, AR/VR Mike Verdu. “VR is an incredibly powerful storytelling medium; this experience will immerse fans in a deep and thrilling adventure within the Star Wars galaxy, as they are transported to impossible places through the power of virtual reality.”
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The VR Bandwagon. With hundreds upon thousands of people wanting to get their hands on a VR device that was still in development, huge companies, including giants like HTC and Steam, Google, Lionsgate and Samsung, among others, started heavily investing in virtual reality technologies and experiences.