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Photographer: Andrew Harrer/Bloomberg

Photographer: Andrew Harrer/Bloomberg

Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work.

GrokStyle’s technology, which was integrated into Ikea’s mobile app, was simple in practice. A user takes a picture of a piece of furniture and the technology would match it to similar products that could be purchased online. On its website , GrokStyle said it is "winding down" its business, but that it is "moving on as a team" along with its technology. The company didn’t disclose it’s joining Facebook.

“We are excited to welcome GrokStyle to Facebook," Facebook spokeswoman Vanessa Chan said in a statement. "Their team and technology will contribute to our AI capabilities.” She declined to disclose a purchase price.

Facebook could use the underlying AI technology and GrokStyle’s employees to bolster its own efforts in the field. The startup’s specific technology also makes sense for Facebook Marketplace, the company’s service for buying and selling items from other Facebook users on its social network.

Virtual reality is meant to enhance real life, not replace it.

The GrokStyle purchase marks the second reported acquisition by Facebook this year. Earlier this month, the company bought the team behind blockchain technology company Chainspace for an undisclosed sum. The company purchased at least four firms last year, including startups focused on messaging and AI.


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